Our Privacy Policy
Russo and Shulman Dental Associates (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website https://rnsda.com/, schedule an appointment, or interact with us via SMS or text messaging. This policy also complies with A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging regulations required by U.S. mobile carriers.
1. Information We Collect
We may collect the following types of information: Personal Information (your name, phone number, email address, date of birth, and appointment details); Health-related Information (if voluntarily submitted for appointment or consultation
purposes); Communication Data (SMS/text message interactions and appointment confirmations); and Technical
Information (IP address, browser type, and device identifiers when you visit our website).
2. How We Use Your Information
We use the information you provide to confirm and manage dental appointments; send SMS/text message reminders and
updates; provide customer support and respond to inquiries; inform you about promotions or new services (if opted-in);
improve our website and services; and comply with applicable laws and regulations.
3. SMS/Text Messaging (A2P 10DLC Compliance)
By providing your mobile number and opting in to receive text messages, you consent to receive appointment reminders,
confirmations, important updates, and promotional offers from our dental office. Message frequency varies based on
appointment activity and services opted into. Message and data rates may apply depending on your carrier. Carriers are
not liable for delayed or undelivered messages. You can opt out at any time by replying STOP to any SMS we send you. You may also reply HELP for support or contact us directly at (973) 478-4111.
4. Sharing of Information
We do not sell or rent your personal information. We may share information with HIPAA-compliant vendors or service
providers (e.g., appointment software, SMS providers); law enforcement or regulatory bodies when required by law; and
business partners (only with your explicit consent).
5. Data Security
We use secure technology and follow best practices to protect your data from unauthorized access, misuse, or disclosure.
However, no digital transmission or storage method is 100% secure.
6. Your Rights
You have the right to access or update your personal information; withdraw consent for SMS or marketing communication; and request deletion of your data, subject to legal or regulatory retention obligations. To exercise your rights, please contact us at (973) 478-4111.
7. Children's Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect or solicit personal information from minors.
8. Third-Party Services
Our website may contain links to third-party websites or services. We are not responsible for their privacy practices.
Please review their privacy policies separately.
9. Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be posted on this page with an updated effective date.
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400 Broad Street, Clifton, NJ 07013
