Privacy Policy
Our Privacy Policy
Russo and Shulman Dental Associates (“we”, “our”, or “us”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, share, and protect your information when you visit our website https://rnsda.com/, schedule an appointment, or interact with us via SMS or text messaging.
This policy also complies with A2P 10DLC (Application-to-Person 10-Digit Long Code) messaging regulations required by U.S. mobile carriers.
1. Information We Collect
We may collect the following types of information:
Personal Information: Your name, phone number, email address, date of birth, and appointment details.
Health-related Information: If voluntarily submitted for appointment or consultation purposes.
Communication Data: SMS/text message interactions and appointment confirmations.
Technical Information: IP address, browser type, and device identifiers when you visit our website.
2. How We Use Your Information
We use the information you provide to:
Confirm and manage dental appointments
Send SMS/text message reminders and updates
Provide customer support and respond to inquiries
Inform you about promotions or new services (if opted-in)
Improve our website and services
Comply with applicable laws and regulations
3. SMS/Text Messaging (A2P 10DLC Compliance)
By providing your mobile number and opting in to receive text messages, you consent to receive appointment reminders, confirmations, important updates, and promotional offers from our dental office.
Message Frequency: Varies based on appointment activity and services opted into
Message & Data Rates: May apply depending on your carrier
Carriers: Not liable for delayed or undelivered messages
How to Opt-Out
You can opt out at any time by replying STOP to any SMS we send you. You may also reply HELP for support or contact us directly at [Insert Phone Number].
4. Sharing of Information
We do not sell or rent your personal information. We may share information with:
HIPAA-compliant vendors or service providers (e.g., appointment software, SMS providers)
Law enforcement or regulatory bodies when required by law
Business partners (only with your explicit consent)
5. Data Security
We use secure technology and follow best practices to protect your data from unauthorized access, misuse, or disclosure. However, no digital transmission or storage method is 100% secure.
6. Your Rights
You have the right to:
Access or update your personal information
Withdraw consent for SMS or marketing communication
Request deletion of your data, subject to legal or regulatory retention obligations
To exercise your rights, please contact us at [Insert Contact Email or Phone Number].
7. Children’s Privacy
Our website and services are not intended for children under the age of 13. We do not knowingly collect or solicit personal information from minors.
8. Third-Party Services
Our website may contain links to third-party websites or services. We are not responsible for their privacy practices. Please review their privacy policies separately.
9. Changes to This Policy
We may update this Privacy Policy occasionally. Changes will be posted on this page with an updated effective date.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how your information is used, please contact:
Russo and Shulman Dental Associates
400 Broad St, Clifton, NJ, 07013
(973) 478-4111
https://rnsda.com/
We are glad to provide you with excellent dental services while also respecting your privacy. This notice discloses the privacy practices for information collected by this web site, including:
- what personally identifiable information is collected from you through the web site, how it is used, and with whom it may be shared;
- how you can ensure the accuracy of the information;
- our security procedures designed to protect the misuse of your information; and
- your options regarding the use of your data.
COLLECTION, USE, AND SHARING OF INFORMATION
Our web site permits us to access information that you voluntarily give us via email or other direct contact from you. We are the sole owners of such information collected on this site; we do not sell or rent this information to anyone. We use your information to respond to your inquiries and requests, primarily to ensure we are meeting your expectations for dental services. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your requests and to provide you with outstanding care. We may occasionally contact you via email to notify you of specials, new products or services, or changes to this privacy policy (unless, of course, you direct us not to).
YOUR ACCESS TO AND CONTROL OVER INFORMATION
You may opt out of any future contacts from us at any time. By using the contact form on our website, you can:
- request a description of the information we have about you, if any;
- correct any inaccurate information;
- direct us to delete information related to you;
- and share any concern you have about our use of information.
KEEPING YOUR PRIVATE INFORMATION SECURE
In an abundance of caution, we suggest that you not use our contact form to email us confidential information. While we will not disclose such information to anyone beyond those necessary to facilitate our care of you, such information could possibly be intercepted in transit by unauthorized entities.
DENTIST-APPROVED COOKIES
While it may seem funny, our dental web site uses “cookies.” A cookie is a piece of data stored on a site visitor’s computer or device to improve access to our site and to identify you as a repeat visitor. For example, cookies eliminate the need for you to log in a password more than once, thereby saving time while on our site. Cookies can also enable us to remember the interests of our patients to enhance their experience on our site. So our cookies are safe for your teeth and help us serve you better! Usage of a cookie is in no way linked to any personally identifiable information on our site.
LINKS
We have linked our web site to other sites that may be of help or interest to you. We are not responsible for the content or privacy practices of such other sites. Please be aware when leaving our site and read the other sites’ privacy statements to determine to what extent they collect or use personally identifiable information. We invite you to contact us if you feel that we can better implement this privacy policy.
The Proof is in Our Patients

A Full Array of Cosmetic Dentistry, and General Dentistry Options.
Open Daily For Your Convenience!
Monday | 9:00 AM – 6:30 PM |
Tuesday | 11:00 AM – 7:00 PM |
Wednesday | 10:00 AM – 7:30 PM |
Thursday | 11:00 AM – 7:30 PM |
Friday | By Appointments Only |
Saturday | By Appointments Only |
Sunday | Closed |